We created and launched Whiskas new Global brand idea, Purr More.

Every single aspect of the campaign was designed to make cats Purr, including a unique sonic sting and music specially composed by Animal Musician David Teie.

The music was played to cats in shelters to help calm their anxiety and make them ready for adoption.

Launch spot directed by Nina Gantz @ Blink Ink

Music video by Daniel Stankler @ Strange Beast